Popular world foods producer Regal Food is revealing a new design for its online shop. The family-run business started out as a supplier for Yorkshire corner shops; it focused on foods popular with the UK’s South Asian community, before expanding into World Food brands. The new e-commerce website is the first part of the company’s ambitious business plans for 2020 growth.
Regal contacted Leeds marketing agency Electric to create a new website; it needed to be a fit for purpose new e-commerce site which uses modern design and makes it easy for customers to buy products like Regal’s famous Bombay Mix and Cake Rusks in a few clicks. It also allows Regal to run promotions around key events like Diwali and Ramadan. All of these features play a key part in the company’s growth plans.
“We’re very pleased with our new website, and very excited about the new business opportunities it offers us”, said Waqar Younis, Sales Director for Regal Food Products.
“We’ve got big business goals for 2020, which are still under wraps at this time. However, this new website is the first step towards fulfilling our new vision for the company. It allows us to dial up our presence in the gifting market—and to raise awareness of our broad World Food brands range—while still championing our South Asian favourites. We know people want to find their favourite foods as easily as possible, and are open to being inspired along the way. We hope our customers find our new website easier than ever to use, and that they enjoy the new promotions and product ranges we now offer. And we also can’t wait to reveal the next stages of our 2020 business plans.”
The new Shop at Regal website can be viewed here: https://www.shopatregal.com
About Regal Food Products
Regal Food Products Group Plc was established in the heart of Yorkshire. With 30 years of experience in the bakery and confectionery sectors, the founders set out to cater for the UK’s growing South Asian community. They sell a mix of products including traditional Asian snacks, British favourites, condiments and many others. Regal products appear in corner shops, supermarkets (Tesco, Morrisons, Asda and Sainsbury's) and international territories, including Europe, Scandinavia and the United States.
Their in-house Research and Development team also continues to create new products in an ongoing programme. All products are vegetarian and halal, with Regal winning the 2019 Halal Manufacturer of the Year award from Oceanic Consulting. Additionally, Regal is an active member of the community and supports charitable causes like the women’s Bradford Bulls rugby team, the International Women’s Charity Cricket fundraiser and Breast Cancer Now’s Wear It Pink campaign. Community and family are at the heart of the company. Today, Regal Food Products is recognised as a progressive leading producer of world foods.
Image features: Waqar Younis & Faz Ali
"Were very pleased with our new website, and very excited about the new business opportunities it offers us, said Waqar Younis, Sales Director for Regal Food Products. "
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