Entirely Yorkshire

HUDDERSFIELD FOOD NEWS

Friday April 5 2019


Fairways collective group turnover smashes through £800m barrier


Fairway Foodservices members have increased their collective turnover past the £800m mark for the year-end 2018.



Fairways collective group turnover smashes through £800m barrier

It continues a remarkable trend for the buying group, with the turnover increasing year-on-year since 1995, when it was £66m.

The majority of the 20 members experienced growth in the last 12 months, to support the 12 per cent rise from £715m to £801.5m.

And Fairway has already enhanced its digital marketing support for members to help facilitate further success over the next year.

Chief executive Chris Binge said: “Hard work, focusing on quality products and quality service gets its reward for our members who have experienced growth of 12 per cent in a challenging environment.

“Our wholesalers work very hard to meet the ever-increasing demands of caterers by delivering quality products at the right time at competitive prices.

“We constantly seek to improve and enhance our support and have recognised that integrating digital into their operations will play a crucial role in continuing to win and retain customers.

“As a buying group we have revamped our branding and website, and will soon be launching an app, all of which will benefit the members and their customers. In addition, we will work closely with members to help them make best use of digital including producing websites on their behalf if they require one and supporting them with digital marketing content.”

Fairway has  also re-launched its popular own-brand range, which it hopes will result in more orders for its members.

“Our Fairway Assured range allows wholesalers to offer a product that fulfils the needs of caterers: consistent high-quality, appropriately sized cases, consideration of the usability in a professional kitchen. Our products are designed for professional caterers and this will lead to repeat orders, additional purchases, and word-of-mouth referrals.

“The new packaging that accompanies the Assured range has also had lots of positive feedback from our members, and I’m excited to see the impact this has on their sales.”

Fairway Foodservice is a buying and marketing organisation, which operates on behalf of 20 wholesalers based in the UK, Ireland and Spain. Founded in 1984 by five frozen food wholesale distribution companies, it has grown from a collective turnover of £7m in 1984 to £801.5m in 2019.

Alongside access to Fairway Foodservice’s extensive range of products, members benefit from collective buying power on core lines, and significant marketing support.

For more information on Fairway Foodservice, visit www.fairwayfoodservice.com, or follow Fairway Foodservice on Twitter @fairwayfood.



"As a buying group we have revamped our branding and website, and will soon be launching an app, all of which will benefit the members and their customers."
Chris Binge








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK


RECOMMENDED FOR YOU ON ENTIRELY FOOD






















Greasby pub re-opens with a fresh new look


As part of the investment, the Red Cat on Greasby Road, which is owned by Greene King, has undergone a total refurbishment, including the introduction of a lighter colour scheme which incorporates tiled walls, signature pieces of furniture and fresh, contemporary flooring











Norwich pub reopens with fresh new look


The popular venue on Yarmouth Road has been significantly refurbished throughout to create a quintessentially British, cosy, country pub that offers a home from home setting, thanks to friendly staff, beautifully decorated interiors, great food and expertly chosen drinks ranges



















Winwick pub reopens with fresh new look


The popular venue on Golborne Road has been significantly refurbished throughout to create a quintessentially British country pub that offers a cosy home from home setting, incorporating friendly staff, beautifully decorated interiors, great food and expertly chosen drinks ranges







Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK