Entirely Yorkshire

SHEFFIELD MARKETING NEWS

Monday July 24 2017


Sheffield based Front creates new campaigns for Regatta




Sheffield based Front creates new campaigns for Regatta

Front – the Sheffield based creative agency – has created individual advertising campaigns to promote two of Regatta’s collections: the Standout and Professional ranges. The two campaigns, which will run on and off line over the next 12 months, are launching in July and are supporting the 2018 Spring/ Summer collections.

The core aim of the Regatta Professional campaign is to communicate how this modern and fashionable clothing range is fit for any industry that wants to keep its team warm, waterproof and stylish as they go about their jobs. Careful attention was paid to the art-direction and photography with a focus on presenting the range as contemporary, engaging and fresh. The campaign was shot by David Short on location in South Africa.

The new campaign for the Standout range aims to encapsulate the powerful energy, vibrancy and colours of the collection which is designed specifically for event and promotional teams. A heavy focus was put on presenting the fun, fresh and fit for purpose side of the collection for an industry that is fast paced. This campaign was also shot by David Short in South Africa and includes outerwear, mid-layers, polo shirts and accessories.

Joe Chetcuti – Director at Front – said: “We’ve worked with Regatta for a number of years now and we always relish the challenge of helping to reinvent how it presents its core ranges in the most creative and relevant way possible.”

Jo Hawkins, Marketing Director at Regatta, added: “Front has a real understanding of our different customer bases and these two new campaigns perfectly reflect that knowledge. Each one is engaging, on message and will I’m sure have a positive commercial impact on our business.”

 



""








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






RECOMMENDED FOR YOU ON ENTIRELY MARKETING






































Brand owners rush to protect hashtag marks


Growing use of hashtags by consumerfacing businesses and other organisations, to extend the reach of their marketing messages and increase their online visibility, has led to a surge in applications for trade mark registrations for phrases at the UK Intellectual Property Office UKIPO



















Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK